The Future of Television is Here
And that future is apps. Think about it. You already use apps to watch TV on your mobile devices and computers. With Apple TV, apps have liberated television, letting you choose precisely what and when you want to watch. Built on a powerful platform called tvOS, Apple TV lets you interact with your TV in completely new ways. Use the touch screen remote to find just the movie or TV show you’re in the mood for. Or turn your living room into a game room, fitness studio, or classroom. This is Apple TV. And this is where television is headed.
ITS ALL ABOUT THE APPS
Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps such as Netflix, Hulu, WatchESPN, and iTunes to watch TV shows. And that’s exactly where TV in the living room is headed. Apps have liberated television. They allow you to make individual choices about what you want to watch. And when and where you want to watch it. With Apple TV and its powerful tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.
SIRI REMOTE ASK MORE OF YOUR TELEVISION.
With all these new apps on your TV, what’s the best way to find something to watch? Just ask Siri. With the Siri Remote, you tell your TV exactly what you want to watch. Ask Siri to give you a few options, like “Show me popular TV shows.” Siri automatically searches across popular services like iTunes, Netflix, and more, so you don’t have to dig through each app individually. Ask to hear an album that just dropped, and Siri starts playing it from Apple Music.* You can even ask Siri to find or launch a specific app. The Siri Remote lets you focus on the entertainment.